What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 11Dec24-Soph

Jimmy Choo Ixia 80 Pumps in Garnet Patent Leather

Sep 12

Sep 12 Jimmy Choo Ixia 80 Pumps in Garnet Patent Leather

Countess of Wessex, Shoes

Giulia Barela Arizona Small Earrings

Jun 8

Jun 8 Giulia Barela Arizona Small Earrings

Countess of Wessex, Accessories, Earrings

Burberry Benni Topstitched Midi Dress

Feb 19

Feb 19 Burberry Benni Topstitched Midi Dress

Countess of Wessex, Dresses

Tiffany & Co T Square Bracelet

May 1

May 1 Tiffany & Co T Square Bracelet

Countess of Wessex, Accessories, Bracelet

Sophie Habsburg Moneypenny Bag in Burgundy

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Burgundy

Countess of Wessex, Bags, Queen Maxima, Princess Catharina-Amalia