What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 11Feb26-Soph

Amina Muaddi Holli 70 Slingback Pumps in White Nappa Leather

Feb 24

Feb 24 Amina Muaddi Holli 70 Slingback Pumps in White Nappa Leather

Countess of Wessex, Shoes

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

Carolina Herrera Polka Dot Stretch-crepe Midi Dress in Black/White

Sep 23

Sep 23 Carolina Herrera Polka Dot Stretch-crepe Midi Dress in Black/White

Countess of Wessex, Dresses