What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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New Official Photo of King Carl Gustaf and Queen Silvia

Feb 14, 2026

New Official Photo of King Carl Gustaf and Queen Silvia

Feb 14, 2026

Feb 14, 2026

Latest Find

Featured

Yves Salomon Fur-Trim Down Puffer Jacket

Princess Gabriella, Outerwear

Yves Salomon Fur-Trim Down Puffer Jacket

Princess Gabriella, Outerwear

Princess Gabriella, Outerwear

All tagged 11Feb26-Soph

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

Carolina Herrera Polka Dot Stretch-crepe Midi Dress in Black/White

Sep 23

Sep 23 Carolina Herrera Polka Dot Stretch-crepe Midi Dress in Black/White

Countess of Wessex, Dresses