What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

Zara Hooded Water-Resistant Windproof Down Jacket

Marie Ducruet, Outerwear

Marie Ducruet, Outerwear

All tagged 11Jan26-Math

Fabienne Delvigne Chambella Headband

Jan 11

Jan 11 Fabienne Delvigne Chambella Headband

Queen Mathilde, Hats

Natan Val Dress

Sep 9

Sep 9 Natan Val Dress

Queen Mathilde, Dresses

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches

Jimmy Choo Romy 85 Pumps in Navy Suede

Oct 1

Oct 1 Jimmy Choo Romy 85 Pumps in Navy Suede

Princess Eugenie, Shoes, Countess of Wessex, Queen Mathilde