What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Philippe and Queen Mathilde host New Year Reception for European institutions Leaders

Jan 13, 2026

King Philippe and Queen Mathilde host New Year Reception for European institutions Leaders

Jan 13, 2026

Jan 13, 2026

Latest Find

Featured

Max Mara Carbone Camel Trousers

Queen Maxima, Bottoms

Max Mara Carbone Camel Trousers

Queen Maxima, Bottoms

Queen Maxima, Bottoms

All tagged 11Jan26-V

Sif Jakobs Goccia Cerchi Pianura Earrings

Oct 13

Oct 13 Sif Jakobs Goccia Cerchi Pianura Earrings

Crown Princess Victoria, Accessories, Earrings

Prada Fur Lined Ankle Boots

Jan 12

Jan 12 Prada Fur Lined Ankle Boots

Crown Princess Victoria, Shoes

Hippi Grace New York Bag in Black

Oct 13

Oct 13 Hippi Grace New York Bag in Black

Crown Princess Victoria, Bags

H&M x Erdem Wool-Blend Trousers

Oct 5

Oct 5 H&M x Erdem Wool-Blend Trousers

Crown Princess Victoria, Bottoms

H&M x Erdem Wool-Blend Blazer

Aug 15

Aug 15 H&M x Erdem Wool-Blend Blazer

Crown Princess Victoria, Outerwear