What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 11Nov24-Soph

Jane Taylor Satin Halo Pillbox with Crushed Bow in Black

Nov 11

Nov 11 Jane Taylor Satin Halo Pillbox with Crushed Bow in Black

Countess of Wessex, Hats

Launer High Society Clutch

Sep 19

Sep 19 Launer High Society Clutch

Countess of Wessex, Bags

Prada Tall Heeled Boots in Black Suede

May 17

May 17 Prada Tall Heeled Boots in Black Suede

Countess of Wessex, Shoes

Armani Buttoned Wool Coat in Black

Nov 10

Nov 10 Armani Buttoned Wool Coat in Black

Countess of Wessex, Outerwear