What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Nov 11, 2025

Queen Maxima visits Bank for International Settlements in Basel

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Princess Maria-Olympia, Shoes

Chloe Celeste Ballerina

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Aug 14

Aug 14 Lexy London Nancy Dress

Sarah Williams

Countess of Wessex, Dresses

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

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Countess of Wessex, Accessories, Bracelet

Feb 6

Feb 6 Giulia Barela Drop Small Earrings

Heaven

Countess of Wessex, Earrings, Accessories

May 18

May 18 Sophie Habsburg Moneypenny Bag in Beige & Coral Raffia

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Countess of Wessex, Bags

Apr 23

Apr 23 Dolce & Gabbana DG4080 Sunglasses

Sarah Williams

Countess of Wessex, Accessories

Jun 16

Jun 16 Penelope Chilvers Valenciana Espadrille

Sarah Williams

Countess of Wessex, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 14 Lexy London Nancy Dress

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Feb 6 Giulia Barela Drop Small Earrings

May 18 Sophie Habsburg Moneypenny Bag in Beige & Coral Raffia

Apr 23 Dolce & Gabbana DG4080 Sunglasses

Jun 16 Penelope Chilvers Valenciana Espadrille

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