What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 11Oct10

Sand Grommet Detail Jacket

May 14

May 14 Sand Grommet Detail Jacket

Crown Princess Victoria, Outerwear

Tod's Dee Buckle Ballerinas in Grey

Jun 11

Jun 11 Tod's Dee Buckle Ballerinas in Grey

Crown Princess Victoria, Shoes

By Malene Birger Lamina Studded Pumps

Oct 14

Oct 14 By Malene Birger Lamina Studded Pumps

Crown Princess Victoria, Shoes