What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

Natan Couture Tiare Top in Brown

Queen Maxima, Tops

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Queen Maxima, Tops

All tagged 11Oct10

Renato Nucci Pochette

Sep 1

Sep 1 Renato Nucci Pochette

Princess Laurentien, Bags

Sand Grommet Detail Jacket

May 14

May 14 Sand Grommet Detail Jacket

Crown Princess Victoria, Outerwear

Tod's Dee Buckle Ballerinas in Grey

Jun 11

Jun 11 Tod's Dee Buckle Ballerinas in Grey

Crown Princess Victoria, Shoes

By Malene Birger Lamina Studded Pumps

Oct 14

Oct 14 By Malene Birger Lamina Studded Pumps

Crown Princess Victoria, Shoes