What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

September 12, 2026

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Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

All tagged 12Apr14

Apr 29

Apr 29 Cartier Ballon Bleu de Cartier Watch

Heaven

Duchess of Cambridge, Accessories, Watches

Oct 9

Oct 9 Escada Silver Accents Skirt in Grey

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Oct 9

Oct 9 Escada Silver Accents Jacket in Grey

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Queen Sofia, Outerwear

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Jul 4 Episode Angel Pumps in Black Suede

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Jul 2 Suzannah Classic Silk Tea Dress in Budding Heart

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Duchess of Cambridge, Dresses

Jun 30

Jun 30 Erdem Allie Coat

Sarah Williams

Duchess of Cambridge, Outerwear

Jun 27

Jun 27 Mulberry Bayswater Clutch in Black Suede

Sarah Williams

Duchess of Cambridge, Bags

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 29 Cartier Ballon Bleu de Cartier Watch

Oct 9 Escada Silver Accents Skirt in Grey

Oct 9 Escada Silver Accents Jacket in Grey

Jul 4 Episode Angel Pumps in Black Suede

Jul 2 Suzannah Classic Silk Tea Dress in Budding Heart

Jun 30 Erdem Allie Coat

Jun 27 Mulberry Bayswater Clutch in Black Suede

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