What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 12Aug16

Stuart Weitzman Nearlynude Sandals in Black Suede

Dec 27

Dec 27 Stuart Weitzman Nearlynude Sandals in Black Suede

Princess Charlene, Shoes

Ted Baker Braylee Burnout Cropped Jumpsuit in Black & White

Dec 24

Dec 24 Ted Baker Braylee Burnout Cropped Jumpsuit in Black & White

Princess Charlene, Jumpsuits

Valentino Studded Cotton-gabardine Jacket

Dec 29

Dec 29 Valentino Studded Cotton-gabardine Jacket

Princess Madeleine, Outerwear

Adidas Stan Smith by Raf Simmons

Sep 15

Sep 15 Adidas Stan Smith by Raf Simmons

Crown Princess Victoria, Shoes

Reformation Rosa Dress in Black

Jun 22

Jun 22 Reformation Rosa Dress in Black

Meghan Markle, Dresses