What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 12Feb15

Cartier Ballon Bleu de Cartier Watch

Apr 29

Apr 29 Cartier Ballon Bleu de Cartier Watch

Duchess of Cambridge, Accessories, Watches

Felipe Varela Bouclé and Crepe Dress

Oct 17

Oct 17 Felipe Varela Bouclé and Crepe Dress

Queen Letizia, Dresses

River Woods Tweed Jacket

Jul 7

Jul 7 River Woods Tweed Jacket

HGD Stéphanie, Outerwear

TOUS Beethoven Earrings

Nov 14

Nov 14 TOUS Beethoven Earrings

Queen Letizia, Accessories, Earrings

Jimmy Choo Georgia Pumps in Navy Suede

Jul 4

Jul 4 Jimmy Choo Georgia Pumps in Navy Suede

Duchess of Cambridge, Shoes

Somerset by Alice Temperley Boat Print Dress

Jul 2

Jul 2 Somerset by Alice Temperley Boat Print Dress

Duchess of Cambridge, Dresses

Max Mara Villar Belted Wool Coat

Jun 30

Jun 30 Max Mara Villar Belted Wool Coat

Duchess of Cambridge, Outerwear, Princess Eugenie

LK Bennett Frome Suede Clutch in Navy

Jun 27

Jun 27 LK Bennett Frome Suede Clutch in Navy

Duchess of Cambridge, Bags