What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

August 22, 2026

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Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

All tagged 12Feb25-Soph

Oct 8

Oct 8 Giulia Barela Africa Ring

Heaven

Countess of Wessex, Accessories, Rings

Oct 7

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Heaven

Countess of Wessex, Accessories, Earrings

Oct 2

Oct 2 Maison Margiela Brush-Texture Darted Wool Midi Skirt

Heaven

Countess of Wessex, Bottoms

Mar 3

Mar 3 Cassandra Goad Love the Life Quote Pendant

Sarah Williams

Countess of Wessex, Accessories, Necklace

Apr 13

Apr 13 Helmut Lang Gala Stretch-twill Blazer

Sarah Williams

Countess of Wessex, Outerwear

May 17

May 17 Prada Tall Heeled Boots in Black Suede

Sarah Williams

Countess of Wessex, Shoes

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 8 Giulia Barela Africa Ring

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Oct 2 Maison Margiela Brush-Texture Darted Wool Midi Skirt

Mar 3 Cassandra Goad Love the Life Quote Pendant

Apr 13 Helmut Lang Gala Stretch-twill Blazer

May 17 Prada Tall Heeled Boots in Black Suede

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