What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Belgian Royal Family attends Milano-Cortina 2026 Olympic Games - Day 15

Feb 21, 2026

Belgian Royal Family attends Milano-Cortina 2026 Olympic Games - Day 15

Feb 21, 2026

Feb 21, 2026

Latest Find

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Scapa Fur Trimmed Ankle Boots

Queen Mathilde, Shoes

Scapa Fur Trimmed Ankle Boots

Queen Mathilde, Shoes

Queen Mathilde, Shoes

All tagged 12Feb26-Soph

Etro Ornamental Motifs Dress

Jul 18

Jul 18 Etro Ornamental Motifs Dress

Countess of Wessex, Dresses

Beauchamps of London Codrington Clutch in Navy

Dec 26

Dec 26 Beauchamps of London Codrington Clutch in Navy

Countess of Wessex, Lady Louise Windsor, Bags