What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 12Feb26-Soph

Etro Ornamental Motifs Dress

Jul 18

Jul 18 Etro Ornamental Motifs Dress

Countess of Wessex, Dresses

Beauchamps of London Codrington Clutch in Navy

Dec 26

Dec 26 Beauchamps of London Codrington Clutch in Navy

Countess of Wessex, Lady Louise Windsor, Bags