What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 12Jan17-Eug

Zara Hand Made Wrap Coat in Black

Feb 2

Feb 2 Zara Hand Made Wrap Coat in Black

Princess Eugenie, Outerwear

Alice + Olivia Charlotte Tweed and Cotton-blend Dress

Jan 19

Jan 19 Alice + Olivia Charlotte Tweed and Cotton-blend Dress

Princess Eugenie, Dresses

Pop & Suki Camera Bag in Noir

Oct 28

Oct 28 Pop & Suki Camera Bag in Noir

Princess Beatrice, Princess Eugenie, Bags