What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Countess of Wessex, Outerwear

All tagged 12Jan26-Soph

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Jan 12

Jan 12 Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Adidas Ultraboost 5 Sneakers in Cloud White / Glory Grey / Lucid Pink

Jan 12

Jan 12 Adidas Ultraboost 5 Sneakers in Cloud White / Glory Grey / Lucid Pink

Countess of Wessex, Shoes

Adore Jewels Diamond Earrings

Jun 8

Jun 8 Adore Jewels Diamond Earrings

Countess of Wessex, Accessories, Earrings

Aquazzura Manzoni 85 Ankle Boots in Black Suede

Nov 5

Nov 5 Aquazzura Manzoni 85 Ankle Boots in Black Suede

Countess of Wessex, Shoes

Cassandra Goad Love the Life Quote Pendant

Mar 3

Mar 3 Cassandra Goad Love the Life Quote Pendant

Countess of Wessex, Accessories, Necklace

Helmut Lang Gala Stretch-twill Blazer

Apr 13

Apr 13 Helmut Lang Gala Stretch-twill Blazer

Countess of Wessex, Outerwear

Aquascutum Club Check Scarf

Jan 12

Jan 12 Aquascutum Club Check Scarf

Duchess of Cambridge, Accessories, Countess of Wessex