What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 12Jan26-V

Tretorn Arc Insulated Parka

Jan 13

Jan 13 Tretorn Arc Insulated Parka

Crown Princess Victoria, Outerwear

Chaumet Lien Heart Earrings in Yellow Gold

Jan 30

Jan 30 Chaumet Lien Heart Earrings in Yellow Gold

Crown Princess Victoria, Accessories, Earrings

Prada Fur Lined Ankle Boots

Jan 12

Jan 12 Prada Fur Lined Ankle Boots

Crown Princess Victoria, Shoes