What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Willem-Alexander and Queen Maxima host New Year Reception

Jan 12, 2026

King Willem-Alexander and Queen Maxima host New Year Reception

Jan 12, 2026

Jan 12, 2026

Latest Find

Featured

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear

Countess of Wessex, Outerwear

All tagged 12Jan26-V1

Andiata Traci Blazer in Grey Herringbone

Jan 12

Jan 12 Andiata Traci Blazer in Grey Herringbone

Crown Princess Victoria, Outerwear

Chaumet Lien Heart Earrings in Yellow Gold

Jan 30

Jan 30 Chaumet Lien Heart Earrings in Yellow Gold

Crown Princess Victoria, Accessories, Earrings

Skultuna Velo Chaîne Necklace in Gold Plated

Jan 16

Jan 16 Skultuna Velo Chaîne Necklace in Gold Plated

Crown Princess Victoria, Accessories, Necklace

Hippi Grace New York Bag in Black

Oct 13

Oct 13 Hippi Grace New York Bag in Black

Crown Princess Victoria, Bags