What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Royal Windsor Horse Show

May 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Royal Windsor Horse Show

May 17, 2026

May 17, 2026

Latest Find

Featured

Mathilde Førster Bow Large Hat

Princess Benedikte, Hats

Mathilde Førster Bow Large Hat

Princess Benedikte, Hats

Princess Benedikte, Hats

All tagged 12Jun11-Eug1

Freda Printed A-Line Dress

May 17

May 17 Freda Printed A-Line Dress

Princess Eugenie, Dresses