What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 30, 2026

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

On Sunday, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden-France basketball game held in Stockholm.

August 30, 2026

Latest Find

Featured

Princess Charlene, Gowns

Akris Velvet Devoré Shirt Gown

Princess Charlene, Gowns

All tagged 12Jun18

Aug 9

Aug 9 Akris Superstripe-Print Cashmere Silk Scarf

Sarah Williams

Queen Sonja, Accessories

Jul 26

Jul 26 ASOS Tambourine Tie Leg Wedges in Pink

Polka Popp

Camille Gottlieb, Shoes

Aug 5

Aug 5 Christine Hvelplund Naila Necklace

Heaven

Princess Marie, Accessories, Necklace

Jun 26

Jun 26 Zara High Heel Ankle Tie Sandals

Sarah Williams

Marie Ducruet, Shoes

Jun 25

Jun 25 ASOS Design Tux Mini Dress with Pleat Detail

Polka Popp

Marie Ducruet, Dresses

Apr 21

Apr 21 Castaner Baulina Wedding Sparkle Sandals

Sarah Williams

HGD Stéphanie, Shoes

Apr 20

Apr 20 Zara Puff Sleeve Dress in White

Polka Popp

Camille Gottlieb, Dresses

Apr 20

Apr 20 Iro Kimcey Dress in White

Polka Popp

Pauline Ducruet, Dresses

Feb 15

Feb 15 Adolfo Dominguez Short Sleeve Silk Blouse

Heaven

Queen Letizia, Tops

Oct 5

Oct 5 Karen Millen Floral Scuba Dress

Sarah Williams

Princess Märtha Louise, Dresses

Sep 5

Sep 5 ByTiMo Cotton Kitchen Dress in Red

Heaven

Crown Princess Mette Marit, Dresses

Aug 18

Aug 18 Celine Thin Mary Sunglasses

Sarah Williams

Crown Princess Victoria, Accessories, Sunglasses

Feb 17

Feb 17 Hugo Boss Difena Belted Sheath Dress in Black

Heaven

Crown Princess Mary, Dresses

Nov 14

Nov 14 TOUS Beaded Waterfall Earrings

Heaven

Queen Letizia, Accessories, Earrings

Oct 28

Oct 28 Hugo Boss Luxury Staple C Clutch in Brown Leather

Heaven

Queen Letizia, Bags

Oct 20

Oct 20 Hugo Boss Viplisa Pleated Floral Skirt in Navy

Heaven

Queen Letizia, Bottoms

Jun 25

Jun 25 Chanel Classic Jumbo Double Flap Bag in Black & Gold

Heaven

Queen Sonja, Bags, Princess Benedikte, Princess Astrid, Queen Silvia

May 18

May 18 Orit Elhanati Abyss Necklace in Yellow Gold

Heaven

Crown Princess Mary, Accessories, Necklace

May 17

May 17 Prada Pointed Toe Pump in Navy Suede

Sarah Williams

Countess of Wessex, Shoes

Nov 5

Nov 5 Tara Jarmon Flat Folded Blouse in White

Heaven

Princess Marie, Tops

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 9 Akris Superstripe-Print Cashmere Silk Scarf

Jul 26 ASOS Tambourine Tie Leg Wedges in Pink

Aug 5 Christine Hvelplund Naila Necklace

Jun 26 Zara High Heel Ankle Tie Sandals

Jun 25 ASOS Design Tux Mini Dress with Pleat Detail

Apr 21 Castaner Baulina Wedding Sparkle Sandals

Apr 20 Zara Puff Sleeve Dress in White

Apr 20 Iro Kimcey Dress in White

Feb 15 Adolfo Dominguez Short Sleeve Silk Blouse

Oct 5 Karen Millen Floral Scuba Dress

Sep 5 ByTiMo Cotton Kitchen Dress in Red

Aug 18 Celine Thin Mary Sunglasses

Feb 17 Hugo Boss Difena Belted Sheath Dress in Black

Nov 14 TOUS Beaded Waterfall Earrings

Oct 28 Hugo Boss Luxury Staple C Clutch in Brown Leather

Oct 20 Hugo Boss Viplisa Pleated Floral Skirt in Navy

Jun 25 Chanel Classic Jumbo Double Flap Bag in Black & Gold

May 18 Orit Elhanati Abyss Necklace in Yellow Gold

May 17 Prada Pointed Toe Pump in Navy Suede

Nov 5 Tara Jarmon Flat Folded Blouse in White

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