What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 12Mar24-V

Handsome Stockholm Essentials Gloves in Navy

Mar 12

Mar 12 Handsome Stockholm Essentials Gloves in Navy

Crown Princess Victoria, Accessories

Andiata Henriette Coat

Apr 30

Apr 30 Andiata Henriette Coat

Crown Princess Victoria, Outerwear

Gant Peached Bow Blouse in Navy

Mar 25

Mar 25 Gant Peached Bow Blouse in Navy

Crown Princess Victoria, Tops

Gianvito Rossi Pointy Leather Booties

Sep 8

Sep 8 Gianvito Rossi Pointy Leather Booties

Crown Princess Victoria, Shoes

Efva Attling Clouds & Stars Earrings

Sep 1

Sep 1 Efva Attling Clouds & Stars Earrings

Crown Princess Victoria, Accessories, Earrings