What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Chase Community Hospital

November 11, 2026

The Princess of Wales visits Chase Community Hospital

November 11, 2026

On Wednesday, the Princess of Wales visited the Chase Community Hospital in Bordon with the Royal Foundation Centre for Early Childhood.

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November 11, 2026

Latest Find

Featured

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

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Countess of Wessex, Shoes

All tagged 12May23-V

The Extreme Collection London Blazer

May 10

May 10 The Extreme Collection London Blazer

Crown Princess Victoria, Outerwear

By Malina Eira Trousers in Taupe

Aug 26

Aug 26 By Malina Eira Trousers in Taupe

Crown Princess Victoria, Bottoms

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches