What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 12Nov24-Bea

Rebecca Vallance Kayla Knit Midi Dress in Black

Nov 17

Nov 17 Rebecca Vallance Kayla Knit Midi Dress in Black

Princess Beatrice, Dresses

Saint Laurent Heeled Chelsea Ankle Boots in Black Leather

May 9

May 9 Saint Laurent Heeled Chelsea Ankle Boots in Black Leather

Princess Beatrice, Shoes

Reformation Baker Coat in Black/White Houndstooth

Feb 10

Feb 10 Reformation Baker Coat in Black/White Houndstooth

Princess Beatrice, Outerwear

Sydney Evan Diamond Love Ring

Jun 3

Jun 3 Sydney Evan Diamond Love Ring

Princess Beatrice, Accessories, Rings