What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 12Nov24-Soph

Purdey Technical Lancashire Field Coat

Nov 12

Nov 12 Purdey Technical Lancashire Field Coat

Countess of Wessex, Outerwear

Gianvito Rossi Foster Boots

May 13

May 13 Gianvito Rossi Foster Boots

Countess of Wessex, Shoes