What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 13Apr23-S

Isabel Marant Oskan Moon Shoulder Bag

Feb 20

Feb 20 Isabel Marant Oskan Moon Shoulder Bag

Countess of Wessex, Bags

Max Mara Pacca Trousers

Aug 3

Aug 3 Max Mara Pacca Trousers

Countess of Wessex, Bottoms

Giuliva Heritage Linda Blazer in Emerald Green

May 10

May 10 Giuliva Heritage Linda Blazer in Emerald Green

Countess of Wessex, Outerwear

Gianvito Rossi Bari Patent Leather Courts

May 24

May 24 Gianvito Rossi Bari Patent Leather Courts

Countess of Wessex, Shoes

Hermes Constance Amulette Pendant in Rose Gold

May 1

May 1 Hermes Constance Amulette Pendant in Rose Gold

Countess of Wessex, Accessories, Necklace