What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 13Jan26-V

Skultuna Velo Chaîne Necklace in Gold Plated

Jan 16

Jan 16 Skultuna Velo Chaîne Necklace in Gold Plated

Crown Princess Victoria, Accessories, Necklace

Uniqlo Extra Fine Merino Ribbed Turtleneck Sweater

Jan 8

Jan 8 Uniqlo Extra Fine Merino Ribbed Turtleneck Sweater

Crown Princess Victoria, Tops

Ril's Bristol Suit Jacket

Oct 25

Oct 25 Ril's Bristol Suit Jacket

Crown Princess Victoria, Outerwear

Hippi Grace New York Bag in Black

Oct 13

Oct 13 Hippi Grace New York Bag in Black

Crown Princess Victoria, Bags