What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

September 15, 2026

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Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

All tagged 13Oct22-Max

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Oct 13 Massimo Dutti Solid-Coloured Wool Coat in Burgundy

Heaven

Queen Maxima, Outerwear

Oct 13

Oct 13 Namjosh Laxmi Headband in Fuchsia

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Queen Maxima, Hats

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Oct 13 Zara Full Length Trousers in Eggplant

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Queen Maxima, Bottoms

Oct 13

Oct 13 Zara Double Breasted Tailored Blazer in Eggplant

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Queen Maxima, Outerwear

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Sep 10 Wandler Georgia Bag in Wine Leather

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Queen Maxima, Bags

Jun 29

Jun 29 Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

Sarah Williams

Duchess of Cambridge, Shoes, Crown Princess Mary, Queen Maxima, Crown Princess Victoria, Princess Catharina-Amalia

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 13 Massimo Dutti Solid-Coloured Wool Coat in Burgundy

Oct 13 Namjosh Laxmi Headband in Fuchsia

Oct 13 Zara Full Length Trousers in Eggplant

Oct 13 Zara Double Breasted Tailored Blazer in Eggplant

Sep 10 Wandler Georgia Bag in Wine Leather

Jun 29 Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

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