What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 13Sept07

TOUS Sofia Pavé Bracelet

Sep 21

Sep 21 TOUS Sofia Pavé Bracelet

Queen Letizia, Accessories, Bracelet

TOUS Leonor Pavé Bracelet

Sep 21

Sep 21 TOUS Leonor Pavé Bracelet

Queen Letizia, Accessories, Bracelet

Bill Blass Ruffle Detail Sleeveless Dress in Navy

Aug 15

Aug 15 Bill Blass Ruffle Detail Sleeveless Dress in Navy

Crown Princess Mette Marit, Dresses, Princess Ingrid-Alexandra

Nov 14

Nov 14 Bvlgari Parentesi Ring in Diamond and White Gold

Queen Letizia, Accessories, Rings

Prada Denim Jewelled Peep Toe Pumps

Sep 5

Sep 5 Prada Denim Jewelled Peep Toe Pumps

Crown Princess Mette Marit, Shoes

Jimmy Choo Elise Cage Pumps in Nude Leather

May 18

May 18 Jimmy Choo Elise Cage Pumps in Nude Leather

Crown Princess Mette Marit, Shoes

VBH Manila Clutch in Pink Crocodile

May 16

May 16 VBH Manila Clutch in Pink Crocodile

Bags, Crown Princess Mette Marit

Carolina Herrera Metallic Floral Jacquard Coat

Dec 27

Dec 27 Carolina Herrera Metallic Floral Jacquard Coat

Crown Princess Mette Marit, Outerwear