What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 14Aug17

Maje Rafina Shirt Dress in Blue

Jul 25

Jul 25 Maje Rafina Shirt Dress in Blue

Princess Elisabeth, Dresses

Polo Ralph Lauren Floral Cotton Sateen Dress

Feb 17

Feb 17 Polo Ralph Lauren Floral Cotton Sateen Dress

Princess Estelle, Dresses

Rodebjer Djuna Mock Neck Embroidered Dress

Dec 8

Dec 8 Rodebjer Djuna Mock Neck Embroidered Dress

Crown Princess Victoria, Dresses