What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 14Feb08

Alberto Biani Wool Blazer

Feb 13

Feb 13 Alberto Biani Wool Blazer

Crown Princess Victoria, Outerwear

Chloé Leather Pumps

Dec 23

Dec 23 Chloé Leather Pumps

Crown Princess Victoria, Shoes

Peak Performance Bicolor Padded Jacket in Brown/Teal

Aug 23

Aug 23 Peak Performance Bicolor Padded Jacket in Brown/Teal

Princess Marie, Outerwear