What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 14Feb13

Natan Flap Tassel Clutch in Orange

Nov 30

Nov 30 Natan Flap Tassel Clutch in Orange

Queen Maxima, Bags

Natan Suede Block Heel Pumps in Orange

Nov 30

Nov 30 Natan Suede Block Heel Pumps in Orange

Queen Maxima, Shoes, Queen Mathilde

Felipe Varela Grey Brooch

Sep 21

Sep 21 Felipe Varela Grey Brooch

Queen Letizia, Accessories, Brooches

Natan Two-Tone Dress

Oct 9

Oct 9 Natan Two-Tone Dress

Queen Mathilde, Dresses, Queen Maxima

Oct 2

Oct 2 Felipe Varela Patch Pockets Coat

Queen Letizia, Outerwear

Magrit 18012 Peep Toe Pumps in Dark Grey Suede

Mar 12

Mar 12 Magrit 18012 Peep Toe Pumps in Dark Grey Suede

Queen Letizia, Shoes

Marc by Marc Jacobs Heart-Print Dress in Red/Blue

Dec 22

Dec 22 Marc by Marc Jacobs Heart-Print Dress in Red/Blue

Princess Eugenie, Dresses

Burberry London Buckingham Trench Coat

Dec 20

Dec 20 Burberry London Buckingham Trench Coat

Princess Eugenie, Outerwear

Nov 24

Nov 24 Felipe Varela Laser Cut Hem Dress in Grey

Queen Letizia, Dresses

Sandro Mystery Coat in Natural

Jan 4

Jan 4 Sandro Mystery Coat in Natural

Princess Beatrice, Outerwear

Rebecca Minkoff Mini M.A.C. Crossbody Bag in Elephant

Dec 27

Dec 27 Rebecca Minkoff Mini M.A.C. Crossbody Bag in Elephant

Princess Beatrice, Bags