What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 14Jan26-Soph

Giulia Barela Nodo Earrings

Jun 24

Jun 24 Giulia Barela Nodo Earrings

Countess of Wessex, Accessories, Earrings

Victoria Beckham Alina Trousers in Tobacco

Sep 12

Sep 12 Victoria Beckham Alina Trousers in Tobacco

Countess of Wessex, Bottoms

Whistles Tie Cuff Sleeve Jumper

Mar 24

Mar 24 Whistles Tie Cuff Sleeve Jumper

Countess of Wessex, Tops

Gabriela Hearst Stephanie Blazer in Chocolate

Nov 8

Nov 8 Gabriela Hearst Stephanie Blazer in Chocolate

Countess of Wessex, Outerwear

Sophie Habsburg Lunatic Clutch in Bordeaux Caviar

Oct 8

Oct 8 Sophie Habsburg Lunatic Clutch in Bordeaux Caviar

Bags, Countess of Wessex