What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Scapa Aria Jumper

HGD Stéphanie, Tops

Scapa Aria Jumper

HGD Stéphanie, Tops

HGD Stéphanie, Tops

All tagged 14Jun08

Pura Lopez Bow Pumps in White

Feb 22

Feb 22 Pura Lopez Bow Pumps in White

Crown Princess Victoria, Shoes

Diane von Furstenberg Colorblock Pattern Blazer

Jan 8

Jan 8 Diane von Furstenberg Colorblock Pattern Blazer

Countess of Wessex, Outerwear