What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 14Jun24-Soph

Sophie Habsburg Noe Bag in Nude

May 19

May 19 Sophie Habsburg Noe Bag in Nude

Countess of Wessex, Bags

Alexander McQueen Button-embellished Wool-twill Blazer

Feb 23

Feb 23 Alexander McQueen Button-embellished Wool-twill Blazer

Countess of Wessex, Outerwear

Chloé Floral-Print Shirt

Oct 17

Oct 17 Chloé Floral-Print Shirt

Countess of Wessex, Tops

Penelope Chilvers Colina Leather Wedges

Feb 15

Feb 15 Penelope Chilvers Colina Leather Wedges

Countess of Wessex, Shoes