What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 14Mar22-A

Saint Laurent Lou 95 Ankle Boots in Black Leather

Mar 14

Mar 14 Saint Laurent Lou 95 Ankle Boots in Black Leather

Countess of Wessex, Shoes

Cassandra Goad Love the Life Quote Pendant

Mar 3

Mar 3 Cassandra Goad Love the Life Quote Pendant

Countess of Wessex, Accessories, Necklace

Loewe Anagram-Belt Leather Midi Dress in Black

Nov 3

Nov 3 Loewe Anagram-Belt Leather Midi Dress in Black

Countess of Wessex, Dresses

Lucia Odescalchi Petal Earrings

May 29

May 29 Lucia Odescalchi Petal Earrings

Countess of Wessex, Accessories, Earrings

MaxMara Custodi Coat in Beige

Jun 16

Jun 16 MaxMara Custodi Coat in Beige

Countess of Wessex, Outerwear