What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 14May21

Carolina Herrera Draped Belted Jacket

Oct 31

Oct 31 Carolina Herrera Draped Belted Jacket

Grand Duchess Maria Teresa, Outerwear

Gianvito Rossi Loafer Style Pumps

May 7

May 7 Gianvito Rossi Loafer Style Pumps

Grand Duchess Maria Teresa, Shoes

Bottega Veneta Nappa Intrecciato Zip Around Pouch

May 14

May 14 Bottega Veneta Nappa Intrecciato Zip Around Pouch

Bags, Grand Duchess Maria Teresa

Chloé Fringed Jacquard Jacket in Black

May 14

May 14 Chloé Fringed Jacquard Jacket in Black

Crown Princess Mette Marit, Outerwear

ByTiMo Satin Midi Dress in Green Garden

May 14

May 14 ByTiMo Satin Midi Dress in Green Garden

Crown Princess Mette Marit, Dresses