What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 14May24-Max

Hogan Interactive Sneakers in Camel Leather

Jan 31

Jan 31 Hogan Interactive Sneakers in Camel Leather

Queen Maxima, Shoes

Chanel Round Sunglasses in Silver/Pink

Nov 3

Nov 3 Chanel Round Sunglasses in Silver/Pink

Queen Maxima, Accessories, Sunglasses

Elie Saab Long-Sleeved Lace Dress in Antique Rose

May 17

May 17 Elie Saab Long-Sleeved Lace Dress in Antique Rose

Queen Maxima, Dresses, Crown Princess Victoria

Gianvito Rossi Gianvito 105 Pumps in Light Brown Suede

Sep 17

Sep 17 Gianvito Rossi Gianvito 105 Pumps in Light Brown Suede

Queen Maxima, Shoes