What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 14May25-V

Emilio Pucci Printed High Neck Blouse

May 14

May 14 Emilio Pucci Printed High Neck Blouse

Crown Princess Victoria, Tops

Zara Blazer with Tuxedo Collar in Blue

Apr 2

Apr 2 Zara Blazer with Tuxedo Collar in Blue

Crown Princess Victoria, Outerwear

Zara ZW Collection Flared Trousers in Blue

Apr 16

Apr 16 Zara ZW Collection Flared Trousers in Blue

Princess Eléonore, Bottoms, Crown Princess Victoria