What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 14Oct18

Weekend Max Mara Printed Cigarette Trousers

Nov 12

Nov 12 Weekend Max Mara Printed Cigarette Trousers

Princess Laurentien, Bottoms

Karen Millen Riviera Stripe Coat

Mar 21

Mar 21 Karen Millen Riviera Stripe Coat

HGD Stéphanie, Outerwear

Reiss Mars Belted Dress in Navy

Oct 21

Oct 21 Reiss Mars Belted Dress in Navy

Autumn Phillips, Dresses