What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

Read more →

August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Read more →

Crown Princess Victoria, Accessories

All tagged 14Sept22-V

Zara Françoise Full Length Trousers in Pink

Sep 14

Sep 14 Zara Françoise Full Length Trousers in Pink

Crown Princess Victoria, Bottoms

Zara Tailored Buttoned Blazer

Sep 14

Sep 14 Zara Tailored Buttoned Blazer

Crown Princess Victoria, Outerwear

Sophie by Sophie Enamel Chunky Hoops in Gold/Pink

May 3

May 3 Sophie by Sophie Enamel Chunky Hoops in Gold/Pink

Crown Princess Victoria, Accessories, Earrings

Sophie by Sophie Engraved Heart Bracelet

Sep 17

Sep 17 Sophie by Sophie Engraved Heart Bracelet

Crown Princess Victoria, Accessories, Bracelet