What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

August 28, 2026

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Queen Mathilde, Accessories, Earrings

Christine Bekaert Cosmos Stud Earrings

Queen Mathilde, Accessories, Earrings

All tagged 15Apr15

Feb 23

Feb 23 Ansorena Diamonds and Pearl Earrings

Heaven

Queen Letizia, Accessories, Earrings

Aug 7

Aug 7 Armand Ventilo Floral Embroidered Dress

Heaven

Princess Marie, Dresses

Dec 28

Dec 28 Akris Selma Leather Peplum Jacket in Blue

Heaven

Princess Charlene, Outerwear

Apr 12

Apr 12 Valentino Haute Couture Feather Embellished Gown in Black

Heaven

Queen Maxima, Gowns

Apr 4

Apr 4 Judith Leiber Snakeskin Box Clutch in Gold

Heaven

Crown Princess Mary, Bags

Apr 2

Apr 2 Zara Gold Trimmed Platform Peep Toe Pumps in Black Satin

Heaven

Princess Marie, Shoes

Apr 2

Apr 2 Bottega Veneta Intrecciato Knot Clutch in Navy Silk

Heaven

Bags, Princess Marie

Mar 14

Mar 14 Rikke Gudnitz Lace Peplum Gown in Blue

Heaven

Princess Marie, Gowns

Oct 23

Oct 23 Birgit Hallstein Embellished Overlay Gown in Pink

Heaven

Crown Princess Mary, Gowns

Oct 10

Oct 10 Hunkydory Leather Clutch with Tassels

Heaven

Crown Princess Victoria, Bags

Oct 3

Oct 3 Gianvito Rossi Gianvito 105 Pumps in Pink Leather

Heaven

Crown Princess Mary, Shoes

Sep 17

Sep 17 Carlend Copenhagen Aicha Clutch in Black Croco

Sarah Williams

Crown Princess Mary, Bags, Princess Marie, Queen Maxima

Sep 8

Sep 8 Stella McCartney Faux Suede Pumps

Sarah Williams

Crown Princess Victoria, Shoes

Jun 26

Jun 26 Orla Kiely Flower Spot Jacquard Coat

Sarah Williams

Outerwear, Zara Phillips

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 23 Ansorena Diamonds and Pearl Earrings

Aug 7 Armand Ventilo Floral Embroidered Dress

Dec 28 Akris Selma Leather Peplum Jacket in Blue

Apr 12 Valentino Haute Couture Feather Embellished Gown in Black

Apr 4 Judith Leiber Snakeskin Box Clutch in Gold

Apr 2 Zara Gold Trimmed Platform Peep Toe Pumps in Black Satin

Apr 2 Bottega Veneta Intrecciato Knot Clutch in Navy Silk

Mar 14 Rikke Gudnitz Lace Peplum Gown in Blue

Oct 23 Birgit Hallstein Embellished Overlay Gown in Pink

Oct 10 Hunkydory Leather Clutch with Tassels

Oct 3 Gianvito Rossi Gianvito 105 Pumps in Pink Leather

Sep 17 Carlend Copenhagen Aicha Clutch in Black Croco

Sep 8 Stella McCartney Faux Suede Pumps

Jun 26 Orla Kiely Flower Spot Jacquard Coat

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