What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

On Sunday, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden-France basketball game held in Stockholm.

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August 30, 2026

Latest Find

Featured

Gucci Naomi Sandals

Princess Charlene, Shoes

Gucci Naomi Sandals

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 15Apr20

Baum und Pferdgarten Morna Shirt

Mar 9

Mar 9 Baum und Pferdgarten Morna Shirt

Crown Princess Victoria, Tops

Hugo Boss Faynee Cashmere Sweater in Taupe

Jan 28

Jan 28 Hugo Boss Faynee Cashmere Sweater in Taupe

Queen Letizia, Tops

Charlott Vasberg Abstract Banana Hoop in Silver

Mar 31

Mar 31 Charlott Vasberg Abstract Banana Hoop in Silver

Crown Princess Victoria, Accessories, Earrings

Hugo Boss Jalorra Blazer in Glen Check Print

Jan 16

Jan 16 Hugo Boss Jalorra Blazer in Glen Check Print

Queen Letizia, Outerwear

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia