What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

King Carl Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 2

November 7, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

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November 7, 2026

Latest Find

Featured

Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

Alessandra Rich Point Slingback Pumps in Black Leather

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged 15Dec25-Soph

Penelope Chilvers Sinatra Boots in Biscuit Suede

Nov 29

Nov 29 Penelope Chilvers Sinatra Boots in Biscuit Suede

Countess of Wessex, Shoes

Emilio Perera Julie Bag

Nov 18

Nov 18 Emilio Perera Julie Bag

Countess of Wessex, Bags, Lady Louise Windsor

Giulia Barela Poetica Small Hoop Earrings

Oct 7

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Countess of Wessex, Accessories, Earrings

Laurie & Jules Beatriz Navy Velvet Coat

May 15

May 15 Laurie & Jules Beatriz Navy Velvet Coat

Countess of Wessex, Outerwear

Emilia Wickstead Pacifica High-Rise Trousers in Pink

Nov 10

Nov 10 Emilia Wickstead Pacifica High-Rise Trousers in Pink

Countess of Wessex, Bottoms