What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Philippe and Queen Mathilde meet rectors of Belgian universities

October 22, 2026

King Philippe and Queen Mathilde meet rectors of Belgian universities

October 22, 2026

On Thursday, King Philippe and Queen Mathilde met with rectors of Belgian universities at Laeken Castle.

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October 22, 2026

Latest Find

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Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

Gianvito Rossi Lyell Ankle Boots

Duchess of Cambridge, Shoes

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Duchess of Cambridge, Shoes

All tagged 15Feb09

Anna Holtblad Satin Dress in Purple

Dec 18

Dec 18 Anna Holtblad Satin Dress in Purple

Crown Princess Victoria, Dresses