What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Grand Duke Guillaume and Grand Duchess Stéphanie host New Year Reception

Jan 15, 2026

Grand Duke Guillaume and Grand Duchess Stéphanie host New Year Reception

Jan 15, 2026

Jan 15, 2026

Latest Find

Featured

Prada Jewel Sablé Chiffon Top

Crown Princess Mary, Tops

Prada Jewel Sablé Chiffon Top

Crown Princess Mary, Tops

Crown Princess Mary, Tops

All tagged 15Jan26-Soph

Reiss Alicia Midi Dress

Jan 15

Jan 15 Reiss Alicia Midi Dress

Countess of Wessex, Dresses

Sophie Habsburg Moneypenny Double Bag in Burgundy & Gold

Jan 15

Jan 15 Sophie Habsburg Moneypenny Double Bag in Burgundy & Gold

Countess of Wessex, Bags

Giulia Barela Nodo Small Pendant

Sep 6

Sep 6 Giulia Barela Nodo Small Pendant

Countess of Wessex, Accessories, Necklace

Adore Jewels Diamond Earrings

Jun 8

Jun 8 Adore Jewels Diamond Earrings

Countess of Wessex, Accessories, Earrings

Alaïa Double Breasted Wool Coat

Apr 20

Apr 20 Alaïa Double Breasted Wool Coat

Countess of Wessex, Outerwear

Jimmy Choo Cycas 80 Ankle Boots in Garnet

Dec 18

Dec 18 Jimmy Choo Cycas 80 Ankle Boots in Garnet

Countess of Wessex, Shoes