What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 15Jan26-V

Skultuna Bouclé Hoop Earrings in Gold Plated

Oct 9

Oct 9 Skultuna Bouclé Hoop Earrings in Gold Plated

Crown Princess Victoria, Accessories, Earrings

Sania D'Mina Roe Boots

Nov 30

Nov 30 Sania D'Mina Roe Boots

Crown Princess Victoria, Shoes

Alice + Olivia Landon Tweed Cropped Jacket

Nov 9

Nov 9 Alice + Olivia Landon Tweed Cropped Jacket

Crown Princess Victoria, Outerwear

Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Nov 10

Nov 10 Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Crown Princess Victoria, Bags