What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 15Jun13-Bea2

BCBGeneration Devan Minaudière in Black

Apr 30

Apr 30 BCBGeneration Devan Minaudière in Black

Princess Beatrice, Bags

Maje Rabotte Jacket in Black

Dec 20

Dec 20 Maje Rabotte Jacket in Black

Princess Beatrice, Princess Eugenie, Outerwear

Misha Nonoo Arabella Dress in Red

Nov 17

Nov 17 Misha Nonoo Arabella Dress in Red

Princess Beatrice, Dresses