What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 15May22-S1

Laurie & Jules Beatriz Navy Velvet Coat

May 15

May 15 Laurie & Jules Beatriz Navy Velvet Coat

Countess of Wessex, Outerwear

Christian Dior Mise en Dior Pearl Hoops

May 8

May 8 Christian Dior Mise en Dior Pearl Hoops

Countess of Wessex, Accessories, Earrings