What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 15Nov16

Christian Dior Fall 2012 Embroidered Coat

May 22

May 22 Christian Dior Fall 2012 Embroidered Coat

Princess Astrid, Outerwear

Tiffany & Co T Square Bracelet

May 1

May 1 Tiffany & Co T Square Bracelet

Countess of Wessex, Accessories, Bracelet

Diane von Furstenberg 440 Envelope Clutch in Snake Blocked

Mar 19

Mar 19 Diane von Furstenberg 440 Envelope Clutch in Snake Blocked

HGD Stéphanie, Bags

Osman Brocade-Neckline Crepe Gown

Nov 12

Nov 12 Osman Brocade-Neckline Crepe Gown

Countess of Wessex, Gowns

Noor Fares Rainbow Dormeuse 3D Earrings

Aug 5

Aug 5 Noor Fares Rainbow Dormeuse 3D Earrings

Tatiana Casiraghi, Accessories, Earrings