What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 15Oct14

Magrit 18920 Platform Pumps in Red Leather

Jul 24

Jul 24 Magrit 18920 Platform Pumps in Red Leather

Queen Letizia, Shoes

Natan Bicolor Ponyhair Pumps in Grey/Burgundy

Nov 3

Nov 3 Natan Bicolor Ponyhair Pumps in Grey/Burgundy

Queen Maxima, Shoes

Chloé Marcie Satchel in Cashmere Grey

Jan 17

Jan 17 Chloé Marcie Satchel in Cashmere Grey

Princess Beatrice, Bags

Ash Cool Wedge Sneakers in Black Suede and Leather

Jan 17

Jan 17 Ash Cool Wedge Sneakers in Black Suede and Leather

Princess Beatrice, Shoes

Zara Woollen Coat With Combination Detail

Jan 17

Jan 17 Zara Woollen Coat With Combination Detail

Princess Beatrice, Outerwear

Natan Ponyhair Enveloppe Clutch in Burgundy Red

Dec 1

Dec 1 Natan Ponyhair Enveloppe Clutch in Burgundy Red

Queen Maxima, Bags

Sophie Habsburg Moneypenny Bag in Black

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Black

Countess of Wessex, Bags, Lady Louise Windsor

Aldao Joyeros Ruby Cabochon Earrings

Jul 26

Jul 26 Aldao Joyeros Ruby Cabochon Earrings

Queen Letizia, Earrings, Accessories