What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

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Princess Alexandra Monaco, Shoes

All tagged 15Oct24-Soph

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

Max Mara Albero Blazer in Ultramarine

Mar 8

Mar 8 Max Mara Albero Blazer in Ultramarine

Countess of Wessex, Outerwear, Queen Maxima, Crown Princess Mary

Jimmy Choo Rosalia 65 Pumps

Oct 9

Oct 9 Jimmy Choo Rosalia 65 Pumps

Countess of Wessex, Shoes

Erdem Tamzin Floral Skirt

Jun 16

Jun 16 Erdem Tamzin Floral Skirt

Bottoms, Countess of Wessex