What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 15Oct24-Soph

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

Max Mara Albero Blazer in Ultramarine

Mar 8

Mar 8 Max Mara Albero Blazer in Ultramarine

Countess of Wessex, Outerwear, Queen Maxima, Crown Princess Mary

Jimmy Choo Rosalia 65 Pumps

Oct 9

Oct 9 Jimmy Choo Rosalia 65 Pumps

Countess of Wessex, Shoes

Erdem Tamzin Floral Skirt

Jun 16

Jun 16 Erdem Tamzin Floral Skirt

Bottoms, Countess of Wessex