What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 15Sept24

Rue de Verneuil Marinière Cruise Bucket Bag in Navy/White

Sep 28

Sep 28 Rue de Verneuil Marinière Cruise Bucket Bag in Navy/White

Princess Beatrice, Bags

ASOS DESIGN Soft Denim Puff-Sleeve Shirt in Midwash

Sep 10

Sep 10 ASOS DESIGN Soft Denim Puff-Sleeve Shirt in Midwash

Princess Beatrice, Tops

Sézane Oksana Skirt in Beige

May 30

May 30 Sézane Oksana Skirt in Beige

Princess Beatrice, Bottoms

Veja Wata II Pierre Low Sneakers in Black Canvas

Sep 10

Sep 10 Veja Wata II Pierre Low Sneakers in Black Canvas

Princess Beatrice, Shoes

Sandro Anouk Sneakers

Sep 8

Sep 8 Sandro Anouk Sneakers

Princess Stephanie, Shoes

Escada Geometric Print Silk Dress

May 26

May 26 Escada Geometric Print Silk Dress

Dresses, Queen Silvia

Zara Crepe Blazer in White

Aug 12

Aug 12 Zara Crepe Blazer in White

Princess Stephanie, Outerwear, Princess Madeleine, Princess Alexia, Camille Gottlieb